One of the best ways to expand your insurance agency’s client base is to elevate your online reputation. Satisfied clients can help you do that by submitting online positive reviews. Follow these three simple steps to help strengthen your agency’s online reviews.
1. Establish your agency’s online presence
To expand your client base, boost your profitability, and build your reputation, you must first be seen. There are many online platforms that can help you promote your agency. Of course, choosing the right platform (or platforms) for your agency’s online presence is important. Make sure the platform you choose is relevant to your services and popular with your audience.
Here are a few of the leading review sites and social media platforms you may want to check out:
Social Media Platforms
While it’s often key to be visible on these larger, more general websites, don’t forget to think locally and specifically as well. Investigate other hubs where you may be able to gather positive reviews. These may include your local chambers of commerce, small business community groups, insurance organizations, and/or trade associations.
2. Invite clients to review your agency online
People appreciate superior service, and happy customers can be quite generous with their glowing reviews (of course, the flipside is often true as well).
After successfully doing business with a client—ask for feedback. If your clients are pleased with your service, immediately ask them to review your agency online and give them instructions on where they should do so. Sending your happy clients a direct link to the relevant site is a convenient way to increase the odds they will take the time to review your agency. If your clients are unhappy, ask what you can do to resolve the situation—but refrain from asking for a review unless your client’s satisfaction level dramatically improves.
In addition to asking your happy clients to review your agency over the phone or in person, consider requesting reviews in these ways:
- Add a review page to your agency’s website
- Put visible links to your social media pages on your agency’s website
- Send out an email campaign asking for reviews with a link to the appropriate review site
- Share positive reviews of your agency on social media and ask clients to add theirs.
3. Always respond to reviews
Thanking your clients for positive reviews can help you generate even more positive reviews. Here are several ways you can express your gratitude:
- Respond to the review on the platform—let the client know you appreciate and value their feedback
- Ask permission to share the client’s review on social media
- Ask permission to post the client’s review on your agency’s website
- Send your client an email “thank you” note
You should also reply to any negative reviews your agency may receive. Avoid becoming defensive at all costs. Apologize for a customer’s negative experience, let them know you will contact them separately to help alleviate the situation, and do so as soon as possible. Explain to the customer that their experience is of utmost importance to you. By responding graciously to negative feedback, you may be able to improve your relationship with that client—and improve your reputation with other potential clients who may see the exchange.
Feedback is fundamental
Feedback is fundamental to improvement. Online reviews can help you understand what your agency is doing well—and where adjustments can be made. At Pie Insurance, we depend on customer reviews to help us direct us in the right direction. We’re proud to be rated “Excellent” by our customers on Trustpilot.
Thanks for reading our educational resource! Any above reference to a specific company, method, or product is meant for educational purposes only and is not specifically endorsed by Pie.